Standing out in the crowd

Standing out in the crowd

Post like crazy - test try and refine

 

The formula

Over the last 9 years + in services and product conversion the method of the “madness” your capturing customers attentions and selling to there emotional always. Split test, try and adjust = results. There’s a archive button for a reason.
 
 

1. EXPERIENCE

Craft killer user journeys. Your website design, compelling reasons - no dead ends and easy access to information to buy. Give them options to explore more if they are a “educate me” customer.

2. PSYCHOLOGY

Tap into buyer emotions. This could include “Treat yourself” “Your missing out” “Everyone loves this” as some examples.

3. URGENCY

Create buy-now vibes. This could be as “inventory levels - recent purchases - limited” if your a promo store, offer a “hand” that will help push them over as limited “discount or free shipping” these are some examples.

4. FALLBACK

Recover lost leads. Retarget, Recapture. People get busy, kids life and they drop off. Sometimes it’s an investment. So they want to be sure. Capture the client, via email or any means to recapture them. Ads, email (story experience)

5. CLICK LESS

Simplify the path to purchase. They should only click if they want to into something - but ease of purchase is always the goal.

6. SCALE UP

Grow with ease. If people are reaching your site and not doing anything. (No action) there’s an issue with your website experience. If people are adding to cart and not buying. That’s a good problem, tweak your experience. Recapture them and educate them. Discount “story them via email” play your hands. Then scale up.

 

Shine bright overview

Make it easy for people to reach you — no friction, no fluff. And more importantly, stand out for the right reasons. Don’t get lost in the noise. People are scrolling fast — you’ve got seconds to grab their attention, but it might take days or weeks to convert them. That’s why you need to recapture them. Collect their email, follow them up, retarget them, stay present. Every touchpoint matters.

Learn from what others are doing, but don’t copy — do it your way. Be consistent across every channel — Instagram, Facebook, TikTok, email — because every post, every story, every email is a new chance to build trust, grow your brand, and drive sales.